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What is “quiet luxury” and what does the trend mean in the real estate industry?

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The real estate market is currently experiencing a subtle revolution, leaving behind the glitz of the obvious and focusing instead on authenticity and personal values. “Quiet Luxury” is favoring understated elegance over ostentatious extravagance, with both consumers and brands preferring an understated style. This trend is influencing strategies in the luxury real estate market, ranging from customer communication to marketing.

The most important points summarized in advance:

  • The real estate market is undergoing a subtle revolution away from overt glitz and towards authenticity and personal values.
  • “Quiet luxury” stands for understated elegance rather than ostentatious extravagance, favored by consumers and brands alike.
  • This change is shaping strategies in the luxury real estate market, from customer communication to marketing.

“Quiet Luxury” stands for an approach or style that emphasizes luxury and elegance in a subtle and understated way. This approach is in direct contrast to ostentatious or ostentatious luxury, which is often characterized by obvious trademarks, exaggerated design or garish details.

Instead, the focus of “Quiet Luxury” is on first-class materials, meticulous craftsmanship, timeless design and a generally unobtrusive aesthetic.

Products and experiences that correspond to this concept are characterized by their outstanding quality, durability and a profound understanding of design and functionality – not by their price or brand awareness. This approach is particularly appealing to customers who value personal fulfillment and substance over public esteem or status. “Quiet Luxury” is used in various sectors such as fashion, automotive, interior design and the hotel industry, with a focus on an exclusive yet unagitated experience.

Luxury living room with lake view

What is “quiet luxury” real estate?

The luxury real estate sector is undergoing a significant transformation. The previous preference for ostentatious opulence is giving way to a new form of restraint, which experts describe as “quiet luxury”.

The real estate industry is responding to this development by focusing more on people’s quality of life and enabling meaningful experiences that go beyond material possessions. This approach reveals an expanded understanding of luxury that breaks away from conventional standards and instead emphasizes individuality, exclusivity and authentic relationships.

The philosophy of “quiet luxury” is increasingly reflected in the furnishing of living spaces and properties, particularly in historic buildings such as those of the neo-baroque or Biedermeier periods, which are famous for their timeless elegance. This living culture specifically favors minimalism, tasteful interiors and high-quality accessories.

It represents a form of luxury that is characterized by restraint and focuses on quality and understatement rather than ostentatious extravagance. This way of living reflects a deep appreciation for subtle details and the quality of interior design culture.

This evolution manifests itself both in the self-presentation of luxury brands and in the preferences of buyers. It is characterized by a trend towards authenticity, sustainability and a deeper understanding of luxury, which is expressed less in visible status symbols and more in quality, uniqueness and a considered lifestyle.

Bedroom in villa

Where to find “quiet luxury” real estate

The region around Lake Starnberg, for example, is known for its breathtaking villas and country houses, which characterize the image of the area with their historic facades. Hidden behind these magnificent façades, you will often discover beautiful gardens and parks that act as peaceful havens away from the hustle and bustle of everyday life. These green spaces, often interspersed with majestic old trees, offer a surprising glimpse of natural beauty and tranquillity.

From the terrace of a traditional country house or the balcony of an elegant villa, the view opens onto such paradisiacal gardens, giving residents a sense of peace and a deep connection to nature in one of Bavaria’s most picturesque regions.

lounge with lake view

Minimalist design and quality

“Quiet Luxury” in the interior is characterized by clean lines, simple shapes and a timeless aesthetic. This minimalist design draws attention to the quality and nature of the materials used. Furniture and home accessories are carefully selected and designed to offer durability and functionality. This approach is not about filling rooms with objects, but about consciously creating space – for movement, thought and personal growth.

A key feature of “Quiet Luxury” in the residential sector is the use of sustainable and natural materials, including wood from ethically sound forestry, recycled glass and metal as well as organic textiles. These materials are not only environmentally friendly, but also promote a healthy and balanced living environment.

Brands that are committed to this concept pay particular attention to openness with regard to the origin of their materials and manufacturing processes. They often cooperate with local craft businesses to ensure short transportation routes and support traditional craftsmanship.


“Quiet Luxury” stands for a shift in the perception of luxury, away from splendor and towards a deeper understanding of quality, sustainability and personal meaning. This trend not only influences the selection of properties and living concepts, but also shapes the way we design and value our living space. In the world of “Quiet Luxury”, it is the subtle details and quality of finish that define true luxury.

Also visit our exclusive new building project “Arthouse” on Lake Starnberg:

Arthouse project

+49 (0)89 125 034 999

On the shore of Lake Starnberg you will find the Villa de Osa. Living here becomes a daily pleasure: discover the new way of living.

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